Where does social media fit in your marketing budget?
You may have someone in your marketing department squeezing a few minutes out of their busy schedule to post on Facebook, you may have your PR firm tweeting every press release, or you may be doing nothing at all online outside your website, but now you find it is time to make a strong investment into social media. The problem is your marketing budget is maxed and justifying each portion is already difficult. So read my article on making budgeting decision for social media in Canada Business Review.
I will post a follow up with a few additional paragraphs. So stay tuned.
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